Abstract

The digital revolution is the adaptation of cultural changes to mechanical transformations by organizations and meeting customer expectations quickly, on time and reliably. The "Digital Transformation Revolution" doesn't happen overnight; change criteria should be integrated into the mission and vision of the organization with the positive and motivating interaction of asset management with operational management and employ ees. The digital revolution has developed rapidly in recent years, leading to radical changes in all areas of society. The most striking of these changes is the increase in people's dependence on digital technologies in their daily lives, that is, the phenomenon of digital addiction. Digital addiction can be defined as the inability of individuals to control their use of technology and therefore experience negative effects in their social, emo tional or professional lives [1]. This article compares the effects of the digital revolution on these two impor tant issues and discusses their contrasts. The digital revolution has facilitated individuals' access to informa tion and communication tools, but this convenience has also brought about addiction problems over time. The widespread use of the internet and smart devices has caused individuals to spend more time on social media platforms, online games, and other digital content. This has become a digital escape tool for many people. In addition, digital addiction can also cause psychological problems. Research shows that digital addiction is associated with issues such as depression, anxiety, and loneliness [2]. In this context, the digital revolution has triggered an addiction process that can negatively affect people's mental health. Digital addiction and shifts in consumer purchasing behavior represent two distinct faces of the digital revolution. While digital ad diction has negative effects on individuals' personal and social lives, digital purchasing behaviors generally produce positive results. The digital revolution has both positive and negative effects on both concepts.

DOI: doi.org/10.63721/26JPAIR0127

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