Abstract

Artificial intelligence (AI) is becoming a transformative force not only in everyday life but also within the media and creative industries. In film and television, AI-powered tools are reshaping screenwriting, directing, and visual storytelling by automating processes that were once considered exclusively linked to human imagi nation. Deep learning technologies are now capable of writing screenplays, editing films, and creating digital actors, imitating artistic styles and predicting audience preferences-often with striking accuracy.

This study examines the implications of conceptualizing AI as a creative collaborator rather than merely a technical tool, by analyzing its impact on artistic authenticity and the creative labor market. Can AI truly re place the author, or does it simply expand the author's vision, guiding creativity in new directions? Through the analysis of case studies involving AI-generated films, screenplays, and digital art, this research explores whether these technologies are democratizing media production or instead homogenizing artistic expression. In a field fundamentally built upon human intuition and emotion, AI challenges our perceptions of the nature of creativity, the role of the artist, and the limits of human imagination in the digital age.

DOI: doi.org/10.63721/26JPAIR0122

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